Ben Kauffman, The Innovator Behind

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This man proved that even the most bizarre ideas can be a business. And can bring plenty of money. That is what Ben Kaufman, young entrepreneur who can never stop innovating and throws a brilliant idea.

Kaufman's entrepreneur spirit has shown when he was 18. When he was tired of studying mathematics in high school in Huntingan, LI, an idea suddenly came to his mind. About the iPod shuffle which packaging can be placed along the neck and sort of headphone. He called it "Song Sling".

Kaufman also persuaded his parents to provide capital. His mother is the owner of the company his father's shop and the lawyer agreed to mortgage the house for U.S. $ 185,000. Kaufman then decided to create a company called Mophie and engaged in iPhone accessories. Mophie's name is taken from the names of his dogs, Molly and Sophie. In May of 2005, two weeks before graduating in Portledge School, Kaufman went to China to look for plants that can realize his idea.

Kaufman idea finally realized. Gadget made ​​hard sell. Kaufman who had tasted the college bench for six weeks has finally decided to quit college and pursue Mophie, which continues to evolve to generate profits in excess of U.S. $ 1.5 million.

There is a story about his decision to drop out. Kaufman was in grade for the course. Kaufman was in grade for the course International Business when he received a call from China in connection with the latest Mophie product. Kaufman's Lecturer , a professor who saw Kaufman received a call in the middle of fun activities to stop lecturing the young man asked for her phone or leave the classroom.

"I then asked the Lecturer , whether he wanted me to hear the theory of nonsense from him when I had a real chance to trade? When the professor was saying yes, I immediately say 'peace', left the lecture room and never come back, "said Kaufman.

Within a year, Mophie won the prestigious' Best in Show "at MacWorld 2007. At the MacWorld Expo held in San Francisco in January 2007 that Kaufman spent a quarter of a million dollars to get 125 ideas to be developed further as the Mophie product. To the 30,000 voters are asked to determine which product is best of the idea was finally selected 125 wrapping iPods can also serve as a bottle opener and key ring. Kaufman and his team realize the idea that within 72 hours and managed to sell over 10,000 products called Bevy it to 28 countries.

Establish Quirky 

Quirky is an industrial design company, located in New York City, that uses crowdsourcing to determine which products to design and manufacture. The company solicits ideas for new products via its website; ideas are voted on by readers of the website, as well as by employees of the company. Products that are chosen get designed, manufactured and marketed by Quirky. The inventor and any other contributors then get up to 30% of any resulting revenue.

Experience at MacWorld Expo brought out a new idea in the mind of Kaufman. Namely, what if a product is generated from the input of many people. A group consisting of a group of people would be a promising new business methods. Kaufman then sell Mophie in August 2007 and set up a cluster, a website that holds ideas related to technology. These clusters which became the forerunner Quirky.

"We developed an amazing platform," said Kaufman. Now I am ready to take it to the world. "
In 2009, Kaufman launched, on June 2.

Launch Quirky site

At Quirky, users can get the money through a number of products still in development. Visitors who have ideas can also be sent to the Quirky to be developed together. Also available are ready to sell the finished product.

With Quirky, Kaufman develop and design products to various parts of the world. The idea that emerged from the crowd brought to life.

Someone who feels able to give any ideas and proposals 'registration fee' of U.S. $ 99. Other members will review whether the proposal was feasible to be realized or not. Every week more than 25,000 members will select one idea to translate into reality. Kaufman and his team will make in the form of a model three-dimensional images, consult the price. The other members will determine things like the color of the product and how the packaging before the sale officially.

If a product is not selected for the manifested, the owners of ideas will not get a refund of U.S. $ 99 dollars is given. But the owner of the idea will get all the related data products are formulated by members of the community.

As achievement for parties to provide input, the members got the so-called "influence rating" for each project where they got involved. Those who have a good rating will be paid.
If a product being sold, Kaufman and his team get U.S. $ 0.70 cents of every dollar. While U.S. $ 0.30 cents is given to the community that helped bring about the idea. Party who first gave the idea and paid U.S. $ 99 will get 40% of U.S. $ 0.30 cents, or about U.S. $ 0.12. The rest will be given to the most influential users to enter. Licensing of products made entirely belong to Quirky.

Become Famous Entrepreneur

Its action is unique to profile discussed everywhere. A number of influential newspapers like the New York Times, USA Today and the New York Observer review profile. Kaufman has also appeared in numerous magazines such as Business Week, Entrepreneur and WIRED as well as television shows on CNBC, FOX Business News and The Today Show. In 2007, when he was aged 20 years, Kaufman has been named as one of the leading employers who are under 30 years by Inc. Megazine.

"Quirky is established because they look at me like I created a product that people use. I want to be a lot of people can feel the joy that I feel, "said Kaufman, who said he was surprised when I saw the many ideas that emerged in Quirky revealed by the visitors of his website" From my experience, the flavor-it's everybody's got an interesting idea. "

For example, before the iPad was launched in January 2010, has been peddling Quirky iPad wrapping of rubber, the innovation of a 29-year-old boy, Michael McCoy of Hampton.
When the book was made, one of which is sold in Quirky Trek Support, backpacks for costing U.S. $130. Support Trek backpack that is equipped for USB-powered battery, can also be used as a container for a laptop that is practical and easy to fold when going through the examination at the airport.

Capital injections

In order to develop the business, Kaufman received a capital injection of U.S. $ 6 million from an investor group that spearheaded RRE Ventures. Kaufman who previously earned $ 1.6 million is now managing Quirky had 15 workers.

A number of the product was only sold in also began peddled on a number of large stores in the United States. Kaufman himself had a dream for the establishment of its own factory in 2001.
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